Optimization: Another world for tilting the balance

Web site optimization is a strategic must for companies. But like lobbying, it tilts a democratic system toward the wealthy.
Stephen Baker

Greg Boser has a post about how big brand companies should do whatever it takes to get a top ranking in search engine results. (from Jeremy Zawodny) It's a no-nonsense call for aggressive search engine optimization.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.