Clicking with On-Demand Software Stocks

S&P's Zaineb Bokhari explains which players are taking the early lead in this new and growing market

Delivering software over the Internet, known as on-demand, is catching on with traditional sellers of corporate applications. Last week, SAP (SAP) announced that it would begin a subscription service for its customer-relationship management (CRM) offering (see BW Online, 2/2/06, "SAP Gets On-Demand Religion"). It's taking on the leader in on-demand software, salesforce.com (CRM), which has seen its stock rise nearly 128% since it went public in June, 2004. "It's such a hot area," says Zaineb Bokhari, who follows certain software makers for Standard & Poor's Equity Research.

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