A New Home Site on the Block

Former Expedia founder Richard Barton's Zillow.com aims to hook users with automated real estate appraisals. Will its ad model work?

Researching real estate on the Web? If so, you're probably looking for the answer to one of two questions: What is my home worth, and which houses are for sale in the neighborhood where I want to live? To get an online estimate of a home's value, you often have to hand over your name and phone number so a service like HouseValues.com (SOLD) can send a local agent your way. That will begin to change with the unveiling of Zillow.com, the long-awaited online real estate startup led by Expedia (EXPE) founder Richard N. Barton.

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