Tracking a 17-year-old "watching" Superbowl ads

A 17-year-old zaps Superbowl ads--and then spends $12 to download The Office from iTunes.
Stephen Baker

Advertisers are desperate to grab the attention of young men, like my 17-year-old son. They spend $2.5 million for 30-second ads on the Superbowl, and jam them with his kind of humor. He controlled the TiVo remote for most of the game. Here's a report on what he watched:

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