How much is an ad worth on a Top Topless Beaches slide show?

How much is an ad worth on Forbes' Top Topless Beaches slide show? Publications are going to learn to customize rates for each story, and each reader.
Stephen Baker

I was just looking at Forbes.com. They have features and slideshows on topless beaches and luxury spas (many of them featuring topless women getting backrubs). I'm sure these features get loads of traffic. But is a page view on a topless feature at a magazine like Forbes worth as much as one on an unsexy story on Gazprom?

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