More on Content Players and Google

Another news executive making loud noises and demanding some kind of payment from Google.

I had a lot of fun writing about this a few weeks back. Two thoughts on this: One, completely walling yourself off to search engines is likely disastrous—but some have suggested ways to skin this cat without taking so drastic a step. (Read Cal’s comment here.)

And two, we are going to hear a lot more about established media players pushing back against the search engines in ‘06, which will lead someone smart to figure out what the future model should be.

What could that model be?

Before it's here, it's on the Bloomberg Terminal.