So, You Want Some Attention?

A mention in the press can raise your outfit's profile and generate additional business. But go about it the wrong way, and you won't like the result

I'm the owner of a new IT consulting firm. I've read it's a good idea to generate press releases about your company. What kinds of stories would help me get some low-cost publicity for my startup? -- B.Y., Algonquin, Ill.

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