A Pixar Exec's Fairy-Tale Story

John Lasseter once swept Disneyland's streets. Now the animating force behind Toy Story may hold the key to the Magic Kingdom's future

Elton John had just rocked the house with a new song. Jodie Foster had stopped by to chat up her new film with the crowd. But the show that Walt Disney (DIS) was putting on at a Hollywood theater to pitch upcoming movies came to a stop because one headliner was late from the airport. Quickly improvising, Disney Studios Chairman Richard Cook staged a mock conversation between himself and the missing guest, Pixar's top creative executive, John Lasseter. During his conversation with himself, Cook implored Lasseter to "tell Steve Jobs that we can't leave Disney."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.