How does Yahoo recruit the best brains to "maintain marketshare?"

After Yahoo cedes number one in search to Google, how does it fire up its researchers and recruit the best brains?
Stephen Baker

Now that Yahoo is resigned to being #2 in search, how do they fire up their search researchers? And how do they recruit the best talent? With stirring speeches on maintaining marketshare? The trouble is that even to maintain share in search against a perpetual-motion machine like Google, Yahoo has to keep innovating madly. Of course, in Yahoo's defense, it doesn't do much good to vow to be number one once people stop believing it.
(From Steve Rubel)

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