The Local Paper of the Future?

Is this the new local newspaper?

The Caveats: This kind of approach will only in work for readers and citizens of certain towns—affluent, plugged-in, in-on-the-joke. Of course, these towns are also likely to have a serious small-business base, from pricier restaurants to boutiques, that would find such a medium a decent place to spend a few ad dollars.

Still sounds a damn sight more fun than reading local news roundups in The Daily Whatever, though, doesn’t it?

Unless and until the Daily Whatever starts aping the newcomers.

Before it's here, it's on the Bloomberg Terminal.