Grain of Salt Category.....

A grain of salt when interpreting the connection between videos available for sale on iTunes and higher ratings.
Heather Green

A few blogs including Micropersuasion are pointing to a story by TV Week about the so-called iTunes effect. TV Week writes that the sale of videos on iTunes is boosting viewership of NBC's show "The Office."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.