Core77 Throws a Great Design/innovation Conference

Bruce Nussbaum

One of the most important things I've learned in covering design is the critical importance of good partners and the crucial role tht the process of partnering plays in innovation. Without the Industrial Designers Society of America and Kristina Goodrich, it would have been almost impossible for me to increase the coverage of design in Business Week over the past decade. The IDSA and Kristina are design heroes that deserve much credit from the design community and the global business world that is now discovering the importance of design in innovation, growth and profits.

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