Respect Your Web Site

Provide resources for future site maintenance. Your site can be your very best employee, and like an employee it should be monitored, reviewed, and invested in on a consistent basis to ensure you receive the highest returns. Remember, your Web site isn’t a static entity. Consider what resources you’ll need to maintain or improve the site after it’s created.

Thomas Obrey COO and Co-founder of PixelMEDIA Portsmouth, N.H.

Before it's here, it's on the Bloomberg Terminal.