For Gates, It's Entertainment

Few gasps were heard as Microsoft's chairman unveiled a media-focused lineup in Las Vegas, but he's convinced consumers will bite

Microsoft (MSFT) Chairman William H. Gates III kicked off the annual Consumer Electronics Show in Las Vegas by insisting that software -- particularly Microsoft's -- will drive adoption of the latest breed of consumer gadgets. The speech, Gates's annual attempt at crystal-ball gazing for consumer technology, touched on several soon-to-launch Microsoft products. More than ever, Gates says, consumers want to customize their entertainment experience.

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