Update on Revolutionizing Retail

Peter Burrows

I spoke with a source at Apple that says that yes, the EasyPay system will become an ongoing aspect of the Apple retail experience. Evidently, it was considered a big success this holiday shopping season. And Steve Jobs believes that many people who are comfortable buying on-line--and that's a rapidly growing percentage of the total--will not only accept but will actually prefer getting their receipts electronically. Also, the wireless, paperless checkout gives Apple an opportunity to improve in-store service, as well. "Checkout can come to you, instead of you going to checkout," says the source.

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