2006 Land Rover Range Rover Sport SC

A new channel worth tuning in to

In the media, we call it "narrowcasting." Instead of trying to aim for a vast audience of everyone from casual viewers to slavish devotees, outlets like Animal Planet, Sirius, and yes, TheCarConnection.com, try to attract very precise segments of an audience that's not being served by the titans of the industry. (Yes, you, titans! Your days of towering are nigh unto over!)

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