What are you reading this week? How about something different?

How about recommending some books totally foreign to the theme of this blog?
Stephen Baker

Steve Rubel lists the books he's reading, and commenters on his page add theirs. Not surprisingly, if the books on these lists were "clustered" by one of the search engines, most would be in the same Friedman-Gladwell-Freakonomics-techno-cluetrain corner. It's not a bad place to be. But the more books you read of a similar genre, the more they overlap, and the less likely your mind will be blown.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.