iTunes Traffic Jam

Peter Burrows

Interesting story on CNET today, citing Nielsen/NetRatings data that show that Net traffic on Apple.com grew 57% in November from the previous year, to 30.8 million. My guess: while plenty of people went to get iTunes or check out nanos, that a whole boatload were there to buy iTunes gift cards.

After all, gift cards are all the rage this year--whether sold in stores or online. Fact is, it's an almost irresistable temptation for the lazy shopper in all of us--or at least in me. With just a few clicks you can buy an iPod owner something they're almost guaranteed to value, unless they're violently opposed to DRM in all its forms. And it's so much more satisfying than just giving cash or a gift card to, say, Target or Home Depot.