Super-Developer Plans to Go PublicKris Graft
No other game studio that doesn't double as a publisher has gone public. If the plan goes through, the entity will emulate Pixar Animation Studios, which isn't under the control of any single media conglomerate. The developers are hoping that the move will allow more creative control over new projects, as well as a larger share in profits. In theory, the combined studios would assume much of the financial risk associated with early game development in order to gain leverage in negotiations of sales revenues with publishers. Under this scheme, the studios may also undertake some roles normally attributed to publishers, such as marketing.
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