School Reform: Branding for Extra Credit

Designer Marksteen Adamson looked at London's Fortismere School and saw a scattered institution that needed a lesson in unity

When designer Marksteen Adamson first visited Fortismere School in Haringey, London, he all but got lost. "It was a complete mess," he says. "I couldn't find reception and I didn't know if I was in the right building. Like many state schools in the UK, it had been built and grown over time. There were units scattered across the site, and the North and South sides had their own fiefdom mentality."

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