Ford Affirms Gay Publication Support. No Victory For AFA

David Kiley

Ford Motor Co. on Wednesday afternoon said it will run ads in gay publications, reversing a decision last week to pull advertising of its Jaguar and Land Rover luxury brands from such publications. In a letter to gay, lesbian and human rights groups, Ford said it has decided to run ads for all eight of its brands--Ford, Ford Truck, Lincoln, Mercury, Volvo, Aston Martin, Jaguar and Land Rover in gay targeted publications. Previously, Ford did not advertise Ford, Lincoln, Mercury in gay publications.

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