Should marketers focus more on the A-list bloggers? Not necessarily.

Should marketers focus more on A-list bloggers? Not necessarily, says Howard Kaushansky of Umbria Communications
Stephen Baker

Think of the blog world as millons of people in a fairly dry forest. If you're a marketer, each blogger who has something nasty to say about your product is holding the communications equivalent of a lighted match.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.