Amazon Thinks Out of the Search Box, Again

Rob Hof

If you haven't been watching what Amazon's doing outside its famous Web store, you've been missing a lot. Its search site offers some pretty neat tools for searching specific Web databases. Now, it has just opened up the index that its Alexa unit created to track Web site data, for relatively small fees. John Battelle explains some of the implications. They include the ability of outside Web and software developers to tap into not only Alexa's vast index but also the computing power it wields to create very specific search engines and add those capabilities to their own services. There are a lot more possibilities to come--as Richard McManus says, it could be heaven. But suffice to say it's pretty clear that the search game is far from over.

Before it's here, it's on the Bloomberg Terminal.