GE, Viacom, DreamWorks and innovation.

Bruce Nussbaum

It is difficult to create a culture of innovation in big corporations and the snatching of movie studio DreamWorks, founded by David Geffen, Jeffrey Katzenberg and director Steven Spielberg, from General Electric's NBC-Universal studio by rival Viacom's Paramount Pictures proves that. Dreamworks has worked closely with Universal for years, since it's inception and this deal was expected to go to Universal. But weaker-than-anticipated performace by a couple of Dreamworks movies, led GE to crunch the numbers and come up with a slightly lower offer--and irritate the DreamWorks founders who were swept up by a slightly better offer (and perhaps more positive regard) from Paramount.

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