NYTimes and Blogging: A Different Take

There is more than one way to look at the NYTimes memo on blogging, clearly.
Heather Green

Ok, there is more than one way to look at a memo, clearly.

In writing about the NYTimes'push into blogging, Steve Rubel choses only to pull out this line about the project from an internal memo by Deputy Managing Editor Jonathan Landman. “A blog is nothing more than a piece of technology... We’ll use the technology our way.”

Wait a minute. That seems a little unfair and seems to portray the Times as denigrating blogs.

Read the memo yourself (via L.A Observed) to decide if you think that's the case. But here's the graph that struck me.

"But our new blogs are more than running commentary. Look at Carr’s. It’s full of links to film publications and blogs and web sites. It encourages responses from readers and hopes to start a lively conversation. Nothing is more important to the future of our web ambitions than to engage our sophisticated readers. Blogs are one way to do it."

Before it's here, it's on the Bloomberg Terminal.