McCann-Erickson Wims Army Ad Biz. Good News For IPG

David Kiley

The U.S. Army, facing declining recruitment, opposition to recruiting on high school and college campuses and an unpopular war, awarded its $1 billion plus ad account to McCann-Erickson. The win is a shot in the arm to parent company IPG, which has suffered prolonged financial losses and account departures.

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