JWT's Salzman: "Brand Slut"

David Kiley

The New York Post interviewed JWT’s Marian Salzman (pictured above) about what she calls brand “sluts” and brand loyalists. The agency apparently did research that found that consumers switch brands more often than the ad agency thought. “People are really a whole lot more slutty about brands than we realized,” Salzman, author of "The Future of Men," is quoted as saying.

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