Yahoo! Answers: Search with a Human Touch

Rob Hof

Just launched in beta, Yahoo! Answers is a place where you can ask questions on any topic and get answers from real people. It's free, presumably funded by sponsored ads. Keen.com started out trying to provide something like that, and it's still around as a sort of psychic/astrology advice line, but clearly Yahoo has bigger ambitions. The big question on these Power of Us services is whether the incentives--in this case, it appears, the chance to build a reputation from people's ratings of answers--will be enough to build a critical mass of users. As soon as I can check it out, I'll post a short update.

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