Don Norman is my hero.

Bruce Nussbaum

Anyone into design knows Don Norman. When I was in Beijing last week at the Design for the new China Markets conference, Tom MacTavish, the VP leading Motorola Lab's Center for Human Interaction Research (including a big lab in Shanghai) gave a stupendous presentation on what Motorola was doing in China. At the end, if my memory serves me right, he was talking about emotion and said that he planned to read Don Norman's now classic book, Emotional Design: Why We Love (or Hate) Everyday Things.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.