Froogle: Shopping Made Complex

It's not hard to see why the test version of Google's shopping service has yet to gain widespread acceptance -- but it does show promise

Editor's Rating:

The Good: Fast searches, nice integration of local searches with Google Maps

The Bad: Limited filtering tools, sparse local product listings

The Bottom Line: Helpful, but needs more of a human touch

Google's (GOOG) shopping service, Froogle, turns three years old this month. That's nearly an eternity online. Yet all that time hasn't helped the site gain much ground in the hotly contested field of comparison-shopping sites. Froogle's market share trails well behind others, such as eBay's (EBAY), E.W. Scripps' (SSP) Shopzilla, and Yahoo! (YHOO) Shopping.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.