Blog startup Performancing lays out its business plan

Performancing, a blog startup, provides details on its business strategy.
Stephen Baker

Yesterday, I asked Performancing for its business plan and exit strategy. Peter Brady responds to the general points about the prospects for blogging entrepreneurs with this thoughtful post. But I got more details about Performancing's own strategy in an email from Brady's colleague, Nick Wilson. He took on my questions one by one (while artfully avoiding numbers):

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