What will be the next Google?

John Batelle asks if Google is bumping up against its limit. If so, who or what will be the next global tech giant?
Stephen Baker

John Battelle asks if Google has reached the point where the worm turns--where the public and the marketplace turn on a company that appears to be growing too strong. (Thanks Dave Winer)

My question: If Google is the Microsoft of this (nameless) decade, what will be the Google of the next one? Will it be a company, or a movement? Will it be American, other than American, or global? I'm betting that the next giant to confront in technology will be a non-American non-company. And this global force will grow out of what we're doing together at this very minute.

Before it's here, it's on the Bloomberg Terminal.