Aaaaaaah! It's Santa!

Rob Hof

Aaaaaaah! It's Santa!

I'm completing an online survey for BizRate.com, which I do on occasion to see what issues online retailers deem important. Someone in BizRate's survey creation department must have a sense of humor. One question asks: Which of the following has influenced/would influence your decision to shop online this year? Possible answers: "To avoid crowds": Check. "Easier to compare prices": Check. "Fear of department store Santas": Heehee. Check. I'm hoping a future press release will dutifully report that "37% of shoppers buy online because they're scared of Santa Claus."

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