Long live lambasted character blog
I don't see what's the big deal. Our competitor, Fortune, has a terrific character columnist with the pen name of Stanley Bing, and I don't think any the less of them for it. I look at the blog world as a big laboratory, a place for people and companies to try all sorts of crazy things. Sure, if a blog behaves despicably or unfairly, lay into it. But a fictional character named T. Alexander? That's pretty tame. And of course the site's traffic rocketed, the article notes, when the critics began linking to it. Maybe that was the idea all along.