If at First You Don't Succeed, Buy.com Again

Rob Hof

After failing to keep up with the likes of Amazon.com the first time around, following an IPO just before the Nasdaq bubble burst in early 2000, Buy.com looks like it's soon going public again. Today, it set the terms for the IPO that it had filed for back in January. Given that it continues to lose money--a little less than a year ago, but still--I guess it can use the $50 million. My colleague Justin Hibbard bet earlier this year that the IPO wouldn't happen. I just wonder what kind of investors have such a short memory.

All together now, let's sing along: Tiny bubbles ... make me feel happy, make me feel fine...

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