Sega's Ambitious Plans
I just talked with Simon Jeffery, president and COO of Sega of America, the company that, four years ago, abandoned its gaming hardware to concentrate on gaming software. For Sega, it's been a long a torturous path (Jeffery calls it "teething troubles"). But Sega believes it might finally start seeing the pay-off of its many strategic moves over the past couple of years this holiday season.
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