Sega's Ambitious Plans

Sega of America's president and COO Simon Jeffery believes his company might finally start seeing the pay-off of its strategic moves in the last several years this holiday season. Could be. Sega's timing is perfect.
Olga Kharif

I just talked with Simon Jeffery, president and COO of Sega of America, the company that, four years ago, abandoned its gaming hardware to concentrate on gaming software. For Sega, it's been a long a torturous path (Jeffery calls it "teething troubles"). But Sega believes it might finally start seeing the pay-off of its many strategic moves over the past couple of years this holiday season.

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