Table: LPGA Tour: Cristie Kerr
With six career victories, Kerr has emerged as one of the best American women players. A radical physical transformation several years ago in which she lost 50 pounds has made her not only a better competitor, but has opened up a variety of endorsement opportunities. Only 28, Kerr is positioned to cash in on the surge of interest in the LPGA likely to come as talented teens Paula Creamer, Morgan Pressel, and Michelle Wie bring attention to the women's game.
Next to the hat, this is the most lucrative logo position. Such deals are loaded with performance bonuses. With five wins and 21 top-10s the last two years, Kerr should cash in big time.
GINN CLUBS & RESORTS
The left sleeve (under the sweater) is next in logo prominence, followed by the right sleeve, the yoke of the collar, and then the tab of the collar.
The real value in this deal can come in product, with the player getting a couple of luxury watches a year.
$5,000 guarantee with $5,000 bonus for a win with its ball, and $1,000 for a top-10 finish.
Kerr likely earns between $10,000 and $20,000 a day for appearances beyond her contractual obligations.
MUTUAL OF OMAHA
Kerr could earn $500,000 a year for a hat- and-bag deal, especially playing the way she has the last two years.