Rolls-Royce, at Your Service

Careful attention to customers is key to the British company's rebound in commercial jet engines. Can that give it the edge over GE?

The operations room at Rolls-Royce's sprawling facility in Derby in the English Midlands houses one of the world's most sophisticated help desks. Using live satellite feeds displayed on video screens, its technicians continuously monitor the health of some 3,000 engines for 45 airline customers.

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