Different Expectations?

Are there differnt expectations for a podcast from MSM versus someone who is just starting up on their own?
Heather Green

So, I have been listening to a number of different podcasts lately, and was wondering. When a magazine like us does a podcast, is there a different expectation of editing, formalness that's expected? A "real" voice is obviously important and it's what makes podcasts stand out, but is rambling ok--even charmging--in other people while it wouldnt be with us?

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