Branding, A Job Well Done

Traditional mass media isn't necessarily the holy grail. Some products and services are making it big via other marketing methods

With the proliferation of media, traditional mass advertising is diluted. As brands eschew or de-emphasize advertising, they turn for inspiration to companies that have always operated differently. These brands rely almost entirely on opportunities like in-store marketing, database mining, employee enthusiasm and one-on-one salesmanship to build their brands and their businesses.

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