Movie: Wallace & Gromit

The amount of detail that went into creating the full-length stop-motion film Wallace & Gromit is enough to raise hares.

While many of the brands in the film are puns (e.g. a Botch drill for Bosch, a Smug fridge for Smeg), a few real ones do slip through. Hoping that fans are as "crackers for cheese" as the main character Wallace, Wensleydale Creamery takes full advantage of its cameo.

On the other hand, the only producer of Stinking Bishop cheese, also in the movie, sees its exposure differently.

With Halloween slowly creeping up, The Fog has a good chance of being Number One next week. If that's the case, we won't be squinting our eyes for brands in that one, since they're usually scarce in horror films.

Before it's here, it's on the Bloomberg Terminal.