Cisco's Evolving IP Pitch

Peter Burrows

"IP Everywhere" has been Cisco Systems' mantra for two decades now. The idea hasn't just been that every corner of the world should be wired to provide access to "the Internet"--that thing we all log onto from our PCs to access web sites on the World Wide Web. It's that all of our communications networks -- wired and celluar phone systems, broadcast and cable TV networks, private corporate data networks -- should use the same underlying technical lingua franca: the "Internet Protocol."

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