Budget's Viral Blog Campaign
The campaign is a treasure hunt, where Budget hides a $10,000 prize each week in four cities over four weeks, giving awat $160,000 total. Players search for clues on the Budget blog, which is being advertised by other blogs around the Web. As an added touch, it's an all-cartoon viral ad campaign featuring the cartoons of Hugh MacLeod. This innovative approach was organized by B.L. Ochman.