Budget's Viral Blog Campaign

Budget Car Rental launches its Up Your Budget blog marketing campaign, giving away $160,000 in four weeks in a bloggy treasure hunt.
Heather Green

Adrants has the lowdown on a marketing campaign by Budget Car Rental that uses only blogs for advertising and promotion. This is the first time that Cendant, Budget's owner, has tried out blogs.

The campaign is a treasure hunt, where Budget hides a $10,000 prize each week in four cities over four weeks, giving awat $160,000 total. Players search for clues on the Budget blog, which is being advertised by other blogs around the Web. As an added touch, it's an all-cartoon viral ad campaign featuring the cartoons of Hugh MacLeod. This innovative approach was organized by B.L. Ochman.

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