The real message in the metrics of IBM.

Bruce Nussbaum

IBM's 22% profit rise reflects a lot of things, including significant cost cutting, but the deeper message in the figures is that IBM is making progress on becoming an innovation and design consultant to Corporate America. IBM has been moving its traditional business consulting work upscale by doing two things: 1) taking over increasingly sophisticated operations from companies and running them;
2) using its top-notch design and technology expertise to do innovation for other companies. The profits numbers show real progress in expanding both businesses.

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