Blog innovation: Evolution meets Intelligent Design

Blogs evolve a bit like viruses, but with an added dose of intelligent design
Stephen Baker


a virus
Consider the avian flu virus, and its connection to blogs. That virus reproduces and mutates in staggering numbers. Most of the mutations lead nowhere. But chances are that eventually one specially endowed virus will emerge, and make the jump to humans. Give it enough chances, and it will succeed.

The blogsphere, an immense petri dish for innovation, also benefits from big numbers. But unlike the virus, which advances blindly (like a hacker trying every password in the dictionary), bloggers gain insights and contacts by linking to each other. They learn from each other's failures. It's part evolution, part intelligent design.

Before it's here, it's on the Bloomberg Terminal.