Magazine group nixes embedded marketing
At first I read this Journal article and felt relieved that magazine editors rejected the push by marketers to tie editorial content to advertising. But then it occurred to me that having a big national organization setting the rules threatens to slow down experimentation with new business models--which is exactly what the mainstream press needs in a world teeming with new and unfettered content.
My idea would be that everyone can try whatever they want, the only condition being that they must communicate clearly with their readers about it. By the way, am I mistaken to think that auto and fashion magazines have been tying editorial to advertising for ages?