Does your company need a design audit?

Bruce Nussbaum

I had a great lunch with RitaSue Siegel, a top head-hunter for senior designs and design managers. She is doing a design audit for a big company. It's a fascinating idea. The design needs of corporations are changing dramatically. And while many companies have large design staffs, they often don't have the right collection of design skills. The evolution of design into a way of innovative thinking, a sophisticated methology and a key strategic tool means that many "design" operations inside companies are obsolete and need to be updated. Yet without some systematic analysis of what you have and what you need, change can become ad hoc, inefficient and unproductive.

There are many firms that do a graphic design audit. RitaSue is doing a far more complex one. A design audit just may be the thing companies need.

Before it's here, it's on the Bloomberg Terminal.