Yahoo gets back on disputed search numbers

Yahoo clears up questions about its search survey
Stephen Baker

A few days ago I complained about a Yahoo study that appeared to show that Internet search was a more valuable information tool than friends and family. Yahoo got back to me and explained the study in detail. The point, it's now clear, is that search is often more widely used, but does not match the trust that people put into friends and family.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.