Swedish ski helmets and body armor rock.

Bruce Nussbaum

With the spread of global information networks that tie everyone together over time and space, it is amazing what small companies in distant parts of the world can create and sell. POC is a tiny, new Swedish company that is designing protective gear for racing in X games at skiercross, advanced freeskiing or any other type of extreme alpine skiing. I expect we are talking about protecting the world's elite skiers pushing the limits of their skills and endurance.

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