One Thing To Watch

One big question concerning the video iPod:

Will people pay $1.99 to download half-hour of broadcast TV?

If the answer is yes, the networks are very happy. And producers of deeply-loved-but-low-rated shows have a new argument for getting, and staying, on the air. (We can call this phenomenon the “Arrested Development development.”)

If the answer is no … well, network TV can replace (once again) newspapers as the whipping boy of the media world.

Before it's here, it's on the Bloomberg Terminal.
LEARN MORE